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Our Core Values

Finest People

Attract, develop and retain the best talent for our business and demonstrate a “can do” attitude. We will encourage our associates to go beyond what is required, fostering a mutually supportive environment.


Fulfill obligations to our clients by managing with an ownership mentality. We will meet commitments to our stakeholders and build a better, stronger and more durable company while staying active within the community and civic organizations.

Value Proposition

Execute exceptional service and quality of product at all times; create long-term relationships by being responsive and consistently delivering value. The best interest of our clients will be first before the benefit of oneself.


Foster a trusting, open and inclusive environment. Treat each person in a manner that reflects New Leaf Hospitality's values. Respect diversity, recognize unique contributions and encourage fun and balance between work and personal life.


Ethically unyielding and honest by inspiring trust to freely voice opinions, matching our behaviors to our words and taking responsibility for our actions.